Jul 27, 2022
Imagine a world where growing your own food is as nutritious and cost-effective as grocery shopping at your favorite store. Jacob Pechenik, the Founder and CEO of Lettuce Grow, is on a mission to make this happen now. Referring to the company as the answer to industrialized big agriculture, Jacob’s mission through Lettuce Grow (and its parent company The Farm Project) is to “democratize the growing of food for all” by “providing families access to clean, unprocessed food, [...] decreasing transportation emissions, drastically reducing water usage, and recycling ocean-bound plastics from places that lack recycling initiatives.”
Having always had a passion for sustainable farming, Jacob began with a dream to transform the wasteful industrial food system. He started with the question, “How do I get more people to the farm?”, but later on began to ask, “How do I get the farm to more people?”
That question led to his mission to create a million farmers throughout the country and by extension empower consumers to choose healthier, locally-produced alternatives. In the process, he hopes more people can reclaim that age-old sense of pride that comes with preparing one’s own meal.
Follow Lettuce Grow @lettucegrow
Follow Chase @chase_chewning