Mar 14, 2022
Austin Cohen, Founder and CEO of FlexIt Fitness, sits down with Chase to discuss how he was able to keep the momentum going for his “a-la-carte digital fitness solution” in spite of the many setbacks and distractions throughout the past two years.
In fact, he says that it is the challenges themselves which incentivized him and his team at FlexIt to think up cutting-edge solutions that they never would have in the old, familiar normal.
The company’s focus, says Austin, has always been on “broadening access, of helping people understand that they can experience things that maybe they previously felt to be prohibitively costly, prohibitively inaccessible, or uncomfortable or intimidating.”
He says that one of the keys to being able to adapt to the situation at hand and adopt new ways of doing things is by staying determined to achieve the same goals one might have for their health and fitness, but being willing to consider options that may be outside one’s comfort zone.
Austin points to three major developments that the pandemic has spurred on within the fitness industry (and how FlexIt has capitalized on them): livestreaming, pre-recorded content, and hardwire. “None of those categories are new,” he notes. “They just became more widely adopted, more widely marketed, and put in front of our faces more than they ever have been before.”
Finally, Austin talks about some of the unique opportunities that virtual training can offer to fitness professionals, and why conducting successful online sessions as a coach is a radically different beast from training clients in-person.
Follow Austin @austin_flexit
Follow FlexIt @flexit_fitness
Follow Chase @chase_chewning